Tuesday, August 17, 2010

BURBERRY Launches Interactive Ad Campaign

Burberry has developed an interactive advertising campaign that allows users to select and control the view and perspective of the campaign, cast and products. Users can find images and videos that can be clicked, rotated, paused and dragged 180°, showing off different angles of the collection with a 3D effect. For example, when viewing the accessories range, a simple mouse click will make the model move her arm to show off a bag in a different pose. In another, the user can use the mouse to move between a view of the models’ shoes to their handbags. 14 images and 6 interactive videos showcase the Burberry Autumn Winter 2010 collections, featuring the Burberry Prorsum, Burberry London, Burberry Brit, and Burberry Accessories lines. Loving this so much with the color-spectrum-ed background.

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