Sunday, August 8, 2010

SU2C: Change The Odds PSA

Do you know that the odds of getting cancer in your life time is 1 in 2 men and 1 in 3 women? Wow... that's  just really really frightening... I think it would be good to find out more about this program. Who knows, we could gain valuable information that is useful to us.. The campaign is attractive and it clearly targets the younger generation by featuring up-and-coming celebrities and teenage stars. Note Andrew Garfield who was just cast as the new Spider-Man. In my opinion, it's the right move for the campaign to gear towards preventative measures.

Stand Up To Cancer (SU2C) is a charitable program of the Entertainment Industry Foundation (EIF) established by media, entertainment and philanthropic leaders who have been affected by cancer. SU2C aims to raise significant funds for translational cancer research through online and televised efforts. Central to the program is a telethon that was televised by three major broadcast networks (ABC, NBC, CBS) in over 170 countries on September 5, 2008. SU2C made over $100 million after that evenings broadcast.

The telethon is scheduled to return on Friday, September 10, 2010 at 8/7c to ABC, CBS, NBC, HBO, Discovery Health, E!, MLB Network, the Style Network and Fox, among others. Jake Gyllenhaal has also joined on to help the cause.

In Zac Efron, Dakota Fanning, Kristen Bell, Vanessa Hudgens, Andrew Garfield, Zachary Levi, Donald Faison, Jon Heder, Logan Lerman, Naya Rivera, Olivia Munn, Sofia Vassilieva, Clark Duke, William Moseley, Aubrey Plaza and Aaron Yoo all Stand Up To Cancer. It's Up2 all of us to change the odds of getting cancer in our lifetimes.

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