Lovin' Lacoste L!VE new collection and campaign. The usually prim and proper Lacoste reinvents itself in a new look and direction. Just like its tagline, preppy is now hip and edgy.
I need to point out the obvious though. It's so Skins and NYLON. But that's why I love it. Gotta hand it to Felipe Oliveira Baptista, the artistic director, for choosing Mark Hunter as the brand ambassador and casting out real people on the streets as models. It makes the collection much more relate able. The campaign really exudes young, fun, and contemporary.
Check out their website for more Lacoste L!VE experience.